An assessment is required to arrive at conclusions on how the organization may be impacted by relevant threats and opportunities. · External:

· MACRO- political/legal, economic/demographic, socio-cultural, and technological (PEST)

· MICRO- Rivals, clients, suppliers, channels, and the public 

· Internal resources: the organization (Olsen, 2019).

Internal Analysis

Internal weakness/strength assessment of a company revolves around the internal elements which benefit or prove detrimental to a company when it comes to satisfying target market requirements. Strengths imply an organization’s core competencies which accord it an advantage with regard to fulfilling target market requirements. All assessments of corporate strengths ought to be client/market-focused, as they only have meaning so long as they aid the organization in fulfilling client/market demands. Weaknesses denote the shortcomings of a corporation in the area of strategy formulation and implementation. These also need to be studied from the standpoint of the client as clients can typically see shortfalls that organizations themselves fail to notice (Olsen, 2019).

External Analysis

External organizational analysis studies external environmental threats and opportunities independent from companies. To distinguish between threats/opportunities and weaknesses/strengths, the following basic question must be posed: Would it be a problem if the company did not exist?...

Opportunities represent favorable external environmental conditions which, if appropriately leveraged, may glean rewards. They should be pursued to derive benefits from them. On the other hand, threats imply obstacles to organizational attainment of their respective established goals (Olsen, 2019).
Strategic and Tactical Planning

Strategic planning is defined as the process whereby a company outlines its corporate strategy, allocates resources, and directs members to accomplish established goals. It involves formal long-term planning and assists the organization in defining what it does, its target market, and how to be successful. Meanwhile, tactical planning denotes division of strategic corporate plans into distinct activities, short-run strategies, and actions for attaining preset goals (Essays UK, 2018).

Analysis of Hewlett Packard

Former Chief Executive of Hewlett-Packard, Carly Fiorina, was responsible for positioning the company as the most wide-ranging global technological firm, selling all from printers and digicams to supercomputers. Unfortunately, her failed Compaq acquisition of 2002 ended in her being given the sack on 7th February, 2005. Walter Hewlett and other key shareholders had strongly contested this acquisition. Under Fiorina's management, the company unsuccessfully fought several organizations including IBM, EMC, Sony, and Dell. Currently, this eighty-billion-dollar…